Blowhammer
BHECOMMERCE&ADVCONTENTSS25
A content ecosystem where every piece speaks the same visual language
Client
Blowhammer
Year
2025
Services
Adv content production, Content production, Creative direction…
Credits
Creative Director
Simone Rocco
Photographer
Nina Galante
Filmmaker
Simone Rocco
BTS Content
Vincenzo Veneruso
Stylist
Martina Comune
Make-up Artist
Miriana Granata
Blowhammer is a streetwear brand born for those who challenge conventions and express their identity through bold, digital-infused aesthetics. It doesn't follow trends — it distorts them, reshapes them, glitches them, turning every piece into a bold act of identity.
For the SS25 campaign, in a single production session the team completed full e-commerce photography for the complete collection while simultaneously producing video assets including vertical cuts for paid media, campaign snippets, behind-the-scenes reels, and dynamic clips tailored for each platform.
The outcome unified commercial and creative objectives: a content ecosystem where every piece — whether product shot or ad unit — speaks the same visual language: bold, digital, cinematic.
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