Blowhammer
BHLOOKBOOKFW25
Fashion lookbook studio campaign
Client
Blowhammer
Year
2025
Services
Campaign development, Creative direction, Photography
Credits
Creative Director
Piero Unisono
Photographer
Nina Galante
Stylist
Carmela Mormile, Ileana Nuzzi
Makeup Artist
Miriana Granata
Hair Stylist
Gennaro di Costanzo
Blowhammer is a digital-born streetwear label for those who choose expression over perfection, presence over polish. It is a creative rebellion that rejects definitions and wears freedom like a uniform.
The FW25 lookbook emerged from studio-based photography featuring stark, minimal lighting that emphasises contrasts between transparency and texture. The visual approach incorporates glitch aesthetics and digital culture elements. The result is glitchy, visceral, and uncompromisingly Blowhammer — each frame functioning as a manifesto of the brand's defiant philosophy.
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