NeverForget

Racered is a Spanish brand specialising in technical motorcycle gear, celebrating its Made-in-Italy spirit through landscape, two-wheeler passion, and the emotions of the open road.

This project is more than just a campaign: it's a journey through heart, asphalt, and memory. The narrative features two opposing bikers destined to reunite, serving as a metaphor for undying love.

The production involved location shooting across historic villages and urban landscapes, including Campo Imperatore curves, city streets, and mountain passes. The story depicts chases, memories, and motorcycle encounters, culminating in a finale full of symbolism and adrenaline.